Share of e-shoppers of baby products in Russia 2021, by product

Published by A. Melkadze, May 19, 2023
The most in-demand products in the baby and children's goods market of Russia were games and toys, with more than two thirds of survey respondents purchasing such products through the internet in 2021. Another 60 percent of participants bought children's clothing and footwear in online stores over the past six months.

Share of customers buying baby and children's products online in Russia in 2021,by product category

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Release date

2021

Region

Russia

Survey time period

April 2021

Number of respondents

1,614 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

The original question of the survey stated the following: "What categories of baby and children’s products did you buy online in the past six months?"
Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers

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