The most in-demand products in the baby and children's goods market of Russia were games and toys, with more than two thirds of survey respondents purchasing such products through the internet in 2021. Another 60 percent of participants bought children's clothing and footwear in online stores over the past six months.
Share of customers buying baby and children's products online in Russia in 2021,by product category
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Share of customers buying baby and children's products online in Russia in 2021,by product category
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The original question of the survey stated the following: "What categories of baby and children’s products did you buy online in the past six months?"
Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers
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Deloitte. (June 25, 2021). Share of customers buying baby and children's products online in Russia in 2021,by product category [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1061074/baby-children-goods-e-buyer-share-by-product-russia/
Deloitte. "Share of customers buying baby and children's products online in Russia in 2021,by product category." Chart. June 25, 2021. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1061074/baby-children-goods-e-buyer-share-by-product-russia/
Deloitte. (2021). Share of customers buying baby and children's products online in Russia in 2021,by product category. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1061074/baby-children-goods-e-buyer-share-by-product-russia/
Deloitte. "Share of Customers Buying Baby and Children's Products Online in Russia in 2021,by Product Category." Statista, Statista Inc., 25 Jun 2021, https://www.statista.com/statistics/1061074/baby-children-goods-e-buyer-share-by-product-russia/
Deloitte, Share of customers buying baby and children's products online in Russia in 2021,by product category Statista, https://www.statista.com/statistics/1061074/baby-children-goods-e-buyer-share-by-product-russia/ (last visited February 19, 2025)
Share of customers buying baby and children's products online in Russia in 2021,by product category [Graph], Deloitte, June 25, 2021. [Online]. Available: https://www.statista.com/statistics/1061074/baby-children-goods-e-buyer-share-by-product-russia/
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