Footwear shopping: consumer motivations for purchasing online UK 2018
This statistic displays the results of a survey conducted on consumer motivations for shopping for footwear items online in the United Kingdom (UK) in 2018. 56 percent of consumers who chose online shopping for their footwear purchases stated that they did so because they preferred to buy in their own time. 54 percent of respondents cited the variety of choice offered online as their reason. Cheaper prices were another motivation for 44 percent of UK consumers who preferred online channels in their footwear shopping.