Affordable prices in an online cosmetics and perfume store was the foremost important factor for Russian customers to consider buying there. Nearly one half of respondents mentioned the importance of the availability of discounts. For every third respondent, positive feedback of an online shop was of key importance as well.
Key factors influencing the choice of online store for purchasing cosmetics and perfumes in Russia in 2021
Respondents had to answer the following question: "Please indicate the rationale behind selecting stores when buying cosmetics and perfumes online."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers.
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Deloitte. (June 25, 2021). Key factors influencing the choice of online store for purchasing cosmetics and perfumes in Russia in 2021 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/
Deloitte. "Key factors influencing the choice of online store for purchasing cosmetics and perfumes in Russia in 2021." Chart. June 25, 2021. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/
Deloitte. (2021). Key factors influencing the choice of online store for purchasing cosmetics and perfumes in Russia in 2021. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/
Deloitte. "Key Factors Influencing The Choice of Online Store for Purchasing Cosmetics and Perfumes in Russia in 2021." Statista, Statista Inc., 25 Jun 2021, https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/
Deloitte, Key factors influencing the choice of online store for purchasing cosmetics and perfumes in Russia in 2021 Statista, https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/ (last visited December 31, 2024)
Key factors influencing the choice of online store for purchasing cosmetics and perfumes in Russia in 2021 [Graph], Deloitte, June 25, 2021. [Online]. Available: https://www.statista.com/statistics/1060176/criteria-for-choosing-online-cosmetic-store-russia/
