According to a 2019 SellCell survey, 90.5% of iPhone users intend to stay with the brand when they next change their smartphone. This reflects very high loyalty of Apple's customers compared to some of its competitors. In contrast, just over 61 percent of Motorola phone users intend to buy another phone from this brand when they upgrade next time.
When you change your phone, do you intend on staying with your current brand or switching to a different brand?
Characteristic
I intend to stay
I intend to switch
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SellCell.com. (August 20, 2019). When you change your phone, do you intend on staying with your current brand or switching to a different brand? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1058847/mobile-phone-loyalty-in-the-us/
SellCell.com. "When you change your phone, do you intend on staying with your current brand or switching to a different brand?." Chart. August 20, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1058847/mobile-phone-loyalty-in-the-us/
SellCell.com. (2019). When you change your phone, do you intend on staying with your current brand or switching to a different brand?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1058847/mobile-phone-loyalty-in-the-us/
SellCell.com. "When You Change Your Phone, Do You Intend on Staying with Your Current Brand or Switching to a Different Brand?." Statista, Statista Inc., 20 Aug 2019, https://www.statista.com/statistics/1058847/mobile-phone-loyalty-in-the-us/
SellCell.com, When you change your phone, do you intend on staying with your current brand or switching to a different brand? Statista, https://www.statista.com/statistics/1058847/mobile-phone-loyalty-in-the-us/ (last visited July 22, 2024)
When you change your phone, do you intend on staying with your current brand or switching to a different brand? [Graph], SellCell.com, August 20, 2019. [Online]. Available: https://www.statista.com/statistics/1058847/mobile-phone-loyalty-in-the-us/
