Mobile phone brand loyalty in the United States 2019

Published by
Petroc Taylor,
Jan 19, 2023
According to a 2019 SellCell survey, 90.5% of iPhone users intend to stay with the brand when they next change their smartphone. This reflects very high loyalty of Apple's customers compared to some of its competitors. In contrast, just over 61 percent of Motorola phone users intend to buy another phone from this brand when they upgrade next time.

When you change your phone, do you intend on staying with your current brand or switching to a different brand?

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Release date

August 2019

Region

United States

Survey time period

August 2019

Number of respondents

2,066 respondents

Age group

18 years and older

Special properties

U.S. smartphone users

Method of interview

Online survey

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Overview

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Brand trust & brand loyalty

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Marketer perspective

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Consumer perspective

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Benchmarks

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Topics

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