Most popular WeChat official account categories among Chinese female users 2019

Published by
Lai Lin Thomala,
Jun 24, 2022
As of February 2019, the most popular WeChat official accounts among Chinese female users were related to shopping, with 16 percent of female WeChat users following such accounts. WeChat achieved over one billion active users in 2019.

Share of female WeChat users following official WeChat accounts in China as of February 2019, by account category

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Release date

April 2019

Region

China

Survey time period

February 2019

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