Mobile reading app penetration rate in China 2017-2018

Published by
Lai Lin Thomala,
Aug 11, 2022
As of December 2018, the penetration rate of the mobile e-reading apps in China reached its highest point at 34.3 percent. There were over 462 million monthly unique mobile devices in the e-reading industry. Chinese mobile users spent a total of three billion hours on online reading, around 26 billion minutes more than in December 2017.

Penetration rate of the mobile e-reading apps in China from March 2017 to December 2018

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Release date

March 2019

Region

China

Survey time period

March 2017 to December 2018

Supplementary notes

The data are based on daily software under iResearch mUseTracker's monitoring of four million mobile devices and communication monitoring of over 100 million mobile devices.

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