In the first half of 2019, TV was the most favorable advertising medium for the business and service brands in China, accounting for 39.4 percent of the total ad expenditure. Apart from elevator TV and posters, advertisers from the business and service industry reduced the ad spending in general.
Distribution of ad spending by business and service brands in China in 1st half 2019, by medium
Characteristic
Share of ad spending
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Sohu. (August 12, 2019). Distribution of ad spending by business and service brands in China in 1st half 2019, by medium [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1057249/china-business-and-service-brands-ad-spending-share-by-medium/
Sohu. "Distribution of ad spending by business and service brands in China in 1st half 2019, by medium." Chart. August 12, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1057249/china-business-and-service-brands-ad-spending-share-by-medium/
Sohu. (2019). Distribution of ad spending by business and service brands in China in 1st half 2019, by medium. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1057249/china-business-and-service-brands-ad-spending-share-by-medium/
Sohu. "Distribution of Ad Spending by Business and Service Brands in China in 1st Half 2019, by Medium." Statista, Statista Inc., 12 Aug 2019, https://www.statista.com/statistics/1057249/china-business-and-service-brands-ad-spending-share-by-medium/
Sohu, Distribution of ad spending by business and service brands in China in 1st half 2019, by medium Statista, https://www.statista.com/statistics/1057249/china-business-and-service-brands-ad-spending-share-by-medium/ (last visited August 25, 2024)
Distribution of ad spending by business and service brands in China in 1st half 2019, by medium [Graph], Sohu, August 12, 2019. [Online]. Available: https://www.statista.com/statistics/1057249/china-business-and-service-brands-ad-spending-share-by-medium/