In the first half of 2019, the pharmaceutical brands in China relied mainly on TV channels for advertising, with around 96 percent of their advertising budgets allocated for television. Internet was the only advertising medium gaining more ad spending from pharmaceutical advertisers than in the previous year.
Distribution of ad spending by pharmaceutical brands in China in 1st half 2019, by medium
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sohu. (August 12, 2019). Distribution of ad spending by pharmaceutical brands in China in 1st half 2019, by medium [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1057221/china-pharmaceutical-brands-ad-spending-share-medium/
Sohu. "Distribution of ad spending by pharmaceutical brands in China in 1st half 2019, by medium." Chart. August 12, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1057221/china-pharmaceutical-brands-ad-spending-share-medium/
Sohu. (2019). Distribution of ad spending by pharmaceutical brands in China in 1st half 2019, by medium. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1057221/china-pharmaceutical-brands-ad-spending-share-medium/
Sohu. "Distribution of Ad Spending by Pharmaceutical Brands in China in 1st Half 2019, by Medium." Statista, Statista Inc., 12 Aug 2019, https://www.statista.com/statistics/1057221/china-pharmaceutical-brands-ad-spending-share-medium/
Sohu, Distribution of ad spending by pharmaceutical brands in China in 1st half 2019, by medium Statista, https://www.statista.com/statistics/1057221/china-pharmaceutical-brands-ad-spending-share-medium/ (last visited December 22, 2024)
Distribution of ad spending by pharmaceutical brands in China in 1st half 2019, by medium [Graph], Sohu, August 12, 2019. [Online]. Available: https://www.statista.com/statistics/1057221/china-pharmaceutical-brands-ad-spending-share-medium/
