In the first half of 2019, television remained the top priority for the beverage brands in advertising in China. Although beverage advertisers reduced their spending on TV by around 20 percent, the expenditure still accounted for 83.6 percent of the total budgets. Newspapers and magazines were the least favorable advertising media, while the internet and elevator posters were becoming more popular.
Distribution of ad spending by beverage brands in China in 1st half 2019, by medium
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Sohu. (August 12, 2019). Distribution of ad spending by beverage brands in China in 1st half 2019, by medium [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1057168/china-beverage-brands-ad-spending-share-by-medium/
Sohu. "Distribution of ad spending by beverage brands in China in 1st half 2019, by medium." Chart. August 12, 2019. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1057168/china-beverage-brands-ad-spending-share-by-medium/
Sohu. (2019). Distribution of ad spending by beverage brands in China in 1st half 2019, by medium. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1057168/china-beverage-brands-ad-spending-share-by-medium/
Sohu. "Distribution of Ad Spending by Beverage Brands in China in 1st Half 2019, by Medium." Statista, Statista Inc., 12 Aug 2019, https://www.statista.com/statistics/1057168/china-beverage-brands-ad-spending-share-by-medium/
Sohu, Distribution of ad spending by beverage brands in China in 1st half 2019, by medium Statista, https://www.statista.com/statistics/1057168/china-beverage-brands-ad-spending-share-by-medium/ (last visited December 26, 2024)
Distribution of ad spending by beverage brands in China in 1st half 2019, by medium [Graph], Sohu, August 12, 2019. [Online]. Available: https://www.statista.com/statistics/1057168/china-beverage-brands-ad-spending-share-by-medium/
