In the first half of 2019, television remained the top priority for the beverage brands in advertising in China. Although beverage advertisers reduced their spending on TV by around 20 percent, the expenditure still accounted for 83.6 percent of the total budgets. Newspapers and magazines were the least favorable advertising media, while the internet and elevator posters were becoming more popular.
Distribution of ad spending by beverage brands in China in 1st half 2019, by medium
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sohu. (August 12, 2019). Distribution of ad spending by beverage brands in China in 1st half 2019, by medium [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1057168/china-beverage-brands-ad-spending-share-by-medium/
Sohu. "Distribution of ad spending by beverage brands in China in 1st half 2019, by medium." Chart. August 12, 2019. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1057168/china-beverage-brands-ad-spending-share-by-medium/
Sohu. (2019). Distribution of ad spending by beverage brands in China in 1st half 2019, by medium. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1057168/china-beverage-brands-ad-spending-share-by-medium/
Sohu. "Distribution of Ad Spending by Beverage Brands in China in 1st Half 2019, by Medium." Statista, Statista Inc., 12 Aug 2019, https://www.statista.com/statistics/1057168/china-beverage-brands-ad-spending-share-by-medium/
Sohu, Distribution of ad spending by beverage brands in China in 1st half 2019, by medium Statista, https://www.statista.com/statistics/1057168/china-beverage-brands-ad-spending-share-by-medium/ (last visited November 23, 2024)
Distribution of ad spending by beverage brands in China in 1st half 2019, by medium [Graph], Sohu, August 12, 2019. [Online]. Available: https://www.statista.com/statistics/1057168/china-beverage-brands-ad-spending-share-by-medium/
