TV ad expenditure breakdown in China 2018, by product type

Published by
Lai Lin Thomala,
Nov 30, 2020
In 2018, pharmaceutical products remained as the top category in the television ad spending in China, accounting for 15.5 percent of the total ad expenditure. Since 2016, alcoholic drinks surpassed business and service segment to become the fifth most important TV ad spending product category.

Share of TV advertisement expenditure in China in 2018, by leading product category

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Release date

March 2019

Region

China

Survey time period

2018

Supplementary notes

Only the TV ads broadcasted from 5 p.m. to 12 p.m. were included.

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