In 2023, companies selling healthcare food products spent the most on advertising in China, registering a 29.4 percent year-over-year growth rate. Among the top 30 product categories in China, tissue products recorded the highest advertising spending growth of 753 percent. Yili Group, Chan Li Chai Pharmaceuticals, and Nongfu Spring were the largest ad spenders in the country in 2023.
Annual advertising spending growth in China in 2023, by leading product category or sector
the ranking is based on the top 30 product categories in ad apending
Supplementary notes
Hong Kong is excluded in the calculations.
The ad spending includes internet, magazines, newspapers, out-of-home (including cinema ads, elevator LCD and poster ads), radio and TV.
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CTR MarketResearch, & Sohu. (February 5, 2024). Annual advertising spending growth in China in 2023, by leading product category or sector [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1056981/china-advertising-expenditure-growth-by-category/
CTR MarketResearch, und Sohu. "Annual advertising spending growth in China in 2023, by leading product category or sector." Chart. February 5, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1056981/china-advertising-expenditure-growth-by-category/
CTR MarketResearch, Sohu. (2024). Annual advertising spending growth in China in 2023, by leading product category or sector. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1056981/china-advertising-expenditure-growth-by-category/
CTR MarketResearch, and Sohu. "Annual Advertising Spending Growth in China in 2023, by Leading Product Category or Sector." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/1056981/china-advertising-expenditure-growth-by-category/
CTR MarketResearch & Sohu, Annual advertising spending growth in China in 2023, by leading product category or sector Statista, https://www.statista.com/statistics/1056981/china-advertising-expenditure-growth-by-category/ (last visited December 23, 2024)
Annual advertising spending growth in China in 2023, by leading product category or sector [Graph], CTR MarketResearch, & Sohu, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/1056981/china-advertising-expenditure-growth-by-category/
