Yili remained the top brand in China in terms of the ad spending in 2023. The company increased its advertising expenditure by 0.2 percent. Mengniu Dairy fell from the fourth to the seventh place, registering a 26.8 percent decline in ad spending. JD.com dropped out of the top 20 advertisers as it cut its ad budget by more than 11.5 percent.
Annual advertising spending growth in China in 2023, by leading brand
Ad spending includes television (excl. advertising on television in public transportation), newspapers, magazines, radio, and outdoor advertising, cinemas, elevator LCD and poster.
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CTR MarketResearch, & Sohu. (February 5, 2024). Annual advertising spending growth in China in 2023, by leading brand [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1056785/china-ad-spending-growth-leading-companies/
CTR MarketResearch, und Sohu. "Annual advertising spending growth in China in 2023, by leading brand." Chart. February 5, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1056785/china-ad-spending-growth-leading-companies/
CTR MarketResearch, Sohu. (2024). Annual advertising spending growth in China in 2023, by leading brand. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1056785/china-ad-spending-growth-leading-companies/
CTR MarketResearch, and Sohu. "Annual Advertising Spending Growth in China in 2023, by Leading Brand." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/1056785/china-ad-spending-growth-leading-companies/
CTR MarketResearch & Sohu, Annual advertising spending growth in China in 2023, by leading brand Statista, https://www.statista.com/statistics/1056785/china-ad-spending-growth-leading-companies/ (last visited December 22, 2024)
Annual advertising spending growth in China in 2023, by leading brand [Graph], CTR MarketResearch, & Sohu, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/1056785/china-ad-spending-growth-leading-companies/
