In China, traditional media have seen a decline as digital platforms rise in popularity. As of the third quarter of 2024, the average daily online time rose to five hours and 35 minutes in the country, two minutes more than the survey result from a year ago. Daily TV and press media usage were down by 15 minutes and 23 minutes respectively.
The multi-functions of social media
Social media has significantly contributed to this downward trend. The convenience, immediacy, and engagement offered by social media have become preferred sources of information and entertainment, resulting in reduced viewership for television and diminished readership for press media.
Audio streaming on the rise
On the other hand, music streaming and podcasts have gained traction with services like KuGou Music and Ximalaya catering to the demand for on-the-go, diverse audio content. These shifts are largely due to the rapid adoption of smartphones, improved internet infrastructure, and the increasing desire for immediate, tailored content.
Average daily time consuming and interacting with media among internet users in China as of 3rd quarter 2024, by type
(in minutes)
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Average daily time consuming and interacting with media among internet users in China as of 3rd quarter 2024, by type
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The average daily time includes all devices. Usage of different devices and
consumption of different media may occur concurrently. Television includes broadcast (linear) television and content delivered via streaming
and video-on-demand services. Press includes online as well as physical print media. Broadcast radio does not include internet radio.
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We Are Social, & Meltwater, & DataReportal. (February 25, 2025). Average daily time consuming and interacting with media among internet users in China as of 3rd quarter 2024, by type (in minutes) [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1053903/china-time-spent-with-online-media-by-type/
We Are Social, und Meltwater, und DataReportal. "Average daily time consuming and interacting with media among internet users in China as of 3rd quarter 2024, by type (in minutes)." Chart. February 25, 2025. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1053903/china-time-spent-with-online-media-by-type/
We Are Social, Meltwater, DataReportal. (2025). Average daily time consuming and interacting with media among internet users in China as of 3rd quarter 2024, by type (in minutes). Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1053903/china-time-spent-with-online-media-by-type/
We Are Social, and Meltwater, and DataReportal. "Average Daily Time Consuming and Interacting with Media among Internet Users in China as of 3rd Quarter 2024, by Type (in Minutes)." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1053903/china-time-spent-with-online-media-by-type/
We Are Social & Meltwater & DataReportal, Average daily time consuming and interacting with media among internet users in China as of 3rd quarter 2024, by type (in minutes) Statista, https://www.statista.com/statistics/1053903/china-time-spent-with-online-media-by-type/ (last visited April 01, 2025)
Average daily time consuming and interacting with media among internet users in China as of 3rd quarter 2024, by type (in minutes) [Graph], We Are Social, & Meltwater, & DataReportal, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1053903/china-time-spent-with-online-media-by-type/
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