Ina survey conducted among global CMOs in 2018, 45 percent of respondents cited transparency as the leading factor for choosing a programmatic vendor, while 39 percent said that access to emerging channels was important to deciding on the choice of a programmatic partner.
Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018
Characteristic
Share of respondents
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Forbes. (November 8, 2018). Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
Forbes. "Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018." Chart. November 8, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
Forbes. (2018). Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
Forbes. "Leading Factors Deciding on The Choice of a Programmatic Partner According to Cmos Worldwide as of 2018." Statista, Statista Inc., 8 Nov 2018, https://www.statista.com/statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/
Forbes, Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018 Statista, https://www.statista.com/statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/ (last visited August 24, 2024)
Leading factors deciding on the choice of a programmatic partner according to CMOs worldwide as of 2018 [Graph], Forbes, November 8, 2018. [Online]. Available: https://www.statista.com/statistics/1053516/leading-factors-choosing-programmatic-partner-cmo-worldwide/