Leading marketing organization goals of CMOs worldwide 2018

Published by
J. G. Navarro,
Jan 6, 2023
In a 2018 survey conducted among global CMOs, 35 percent of respondents noted increasing revenue as the topmost marketing goal, while customer acquisition, improving customer experience and brand awareness came in a close second, with a 34 percent response rate each.

Leading goals of marketing organization according to CMOs worldwide in 2018

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Release date

November 2018

Region

Worldwide

Survey time period

2018

Number of respondents

226 respondents

Method of interview

Online survey

Supplementary notes

Question: What do you see as the top goals of your marketing organization?
The source did not provide information on the exact survey date.

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