In a 2018 survey conducted among global CMOs, 35 percent of respondents noted increasing revenue as the topmost marketing goal, while customer acquisition, improving customer experience and brand awareness came in a close second, with a 34 percent response rate each.
Leading goals of marketing organization according to CMOs worldwide in 2018
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Forbes. (November 12, 2018). Leading goals of marketing organization according to CMOs worldwide in 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1053498/leading-marketing-organization-goals-cmos-worldwide/
Forbes. "Leading goals of marketing organization according to CMOs worldwide in 2018." Chart. November 12, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1053498/leading-marketing-organization-goals-cmos-worldwide/
Forbes. (2018). Leading goals of marketing organization according to CMOs worldwide in 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1053498/leading-marketing-organization-goals-cmos-worldwide/
Forbes. "Leading Goals of Marketing Organization According to Cmos Worldwide in 2018." Statista, Statista Inc., 12 Nov 2018, https://www.statista.com/statistics/1053498/leading-marketing-organization-goals-cmos-worldwide/
Forbes, Leading goals of marketing organization according to CMOs worldwide in 2018 Statista, https://www.statista.com/statistics/1053498/leading-marketing-organization-goals-cmos-worldwide/ (last visited December 21, 2024)
Leading goals of marketing organization according to CMOs worldwide in 2018 [Graph], Forbes, November 12, 2018. [Online]. Available: https://www.statista.com/statistics/1053498/leading-marketing-organization-goals-cmos-worldwide/
