Types of ROI measurement used by marketers worldwide 2019

Published by
J. G. Navarro,
Dec 19, 2023
In a survey from August 2019, 31 percent of global advertisers said they preferred short-term results of campaigns (such as increase in sales or engagement) to determine ROI, while the same was true for 40 percent of agencies and 44 percent of media companies.

Types of ROI measurement used by marketing professionals worldwide as of August 2019

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Release date

September 2019

Region

Worldwide

Survey time period

June to August, 2019

Number of respondents

488 respondents

Method of interview

Online survey

Supplementary notes

Question: Which type of [ROI] measurement do you currently use?
Short-term: sales and engagement; long-term: brand growth and preference.

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Statistics on " E-commerce marketing and advertising "

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Overview

6

Selected markets

6

Leading players

5

Advertising channels

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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Topics

SME/SMB advertising and marketing in the United StatesSocial media advertising and marketing worldwideTrade show and event marketingContent marketingE-mail marketing worldwide
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