During a U.S. smartphone user survey in May 2019, it was found that 47 percent of respondents stated that they found in-app shipping notifications useful. A further 44 percent of responding smartphone users stated they valued order pickup notifications.
Most popular types of in-app notifications among smartphone users in the United States as of May 2019
Characteristic
Share of respondents
Notice that your order has been received/shipped/delivered
47%
Order is ready to pick up
44%
Special sale or promotion
40%
Mobile-only coupons or deals
37%
Flight arrivals or delays
32%
Extra points or loyalty program perks offered for a specific purchase
32%
Flash sale or other promotion delivered right to my phone
27%
Advanced access to a sale (e.g. friends and family event)
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Vibes. (July 24, 2019). Most popular types of in-app notifications among smartphone users in the United States as of May 2019 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1052495/value-of-in-app-notifications-us/
Vibes. "Most popular types of in-app notifications among smartphone users in the United States as of May 2019." Chart. July 24, 2019. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1052495/value-of-in-app-notifications-us/
Vibes. (2019). Most popular types of in-app notifications among smartphone users in the United States as of May 2019. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1052495/value-of-in-app-notifications-us/
Vibes. "Most Popular Types of In-app Notifications among Smartphone Users in The United States as of May 2019." Statista, Statista Inc., 24 Jul 2019, https://www.statista.com/statistics/1052495/value-of-in-app-notifications-us/
Vibes, Most popular types of in-app notifications among smartphone users in the United States as of May 2019 Statista, https://www.statista.com/statistics/1052495/value-of-in-app-notifications-us/ (last visited January 08, 2025)
Most popular types of in-app notifications among smartphone users in the United States as of May 2019 [Graph], Vibes, July 24, 2019. [Online]. Available: https://www.statista.com/statistics/1052495/value-of-in-app-notifications-us/
