Leading uses of brand apps in the U.S. 2019

Published by Laura Ceci, Dec 10, 2024
During a U.S. smartphone user survey in May 2019, it was found that brand apps were most popular in the shopping vertical. In total, 66 percent of responding smartphone users had a brand-specific shopping app on their phone. The finance vertical was ranked second, with 29 percent of respondents having a brand-specific financial app (such as a banking app) on their phone.

Most popular types of brand apps in the United States as of May 2019

CharacteristicUsage reach
Shopping 66%
Financial (banks, etc.) 29%
Restaurants 19%
Travel 18%
Coffee shops 12%
News 9%
Health or healthcare 8%
Other 3%
Showing entries 1 to 8 (8 entries in total)
Created with Highcharts 7.2.2Usage reach66%66%29%29%19%19%18%18%12%12%9%9%8%8%3%3%ShoppingFinancial (banks, etc.)RestaurantsTravelCoffee shopsNewsHealth or healthcareOther
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%

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Release date

July 2019

Region

United States

Survey time period

May 2019

Number of respondents

1,000 respondents

Age group

21 to 74 years

Special properties

smartphone users

Method of interview

Online panel

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