This statistic displays the results of a 2018 survey on the online shopping habits and intentions of millennials in the United Kingdom (UK). UK millennials had varying motivations for not choosing Amazon to shop with, prices being the main one. The majority of respondents said the product they're looking for were not always sold at cheaper prices on Amazon. Authenticity of products was another issue that kept UK millennials from shopping with Amazon. Only 5 percent of respondents said they wouldn't shop with Amazon because they preferred supporting smaller or ethical businesses.
UK Millennials: what is the main reason you would not shop with Amazon?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* defined as UK citizens born 1982–2001. The source makes the further comment regarding sample: "The nationally representative sample consists of consumers aged 16-36 years old who have made at least one online purchase within the past three months (as of May 2018).
The original survey questions was phrased as: "What is the main reason you wouldn’t shop with Amazon?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Inviqa. (August 9, 2018). UK Millennials: what is the main reason you would not shop with Amazon? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1050299/uk-millennials-main-reason-for-not-shopping-at-amazon/
Inviqa. "UK Millennials: what is the main reason you would not shop with Amazon? ." Chart. August 9, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1050299/uk-millennials-main-reason-for-not-shopping-at-amazon/
Inviqa. (2018). UK Millennials: what is the main reason you would not shop with Amazon? . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1050299/uk-millennials-main-reason-for-not-shopping-at-amazon/
Inviqa. "Uk Millennials: What Is The Main Reason You Would Not Shop with Amazon? ." Statista, Statista Inc., 9 Aug 2018, https://www.statista.com/statistics/1050299/uk-millennials-main-reason-for-not-shopping-at-amazon/
Inviqa, UK Millennials: what is the main reason you would not shop with Amazon? Statista, https://www.statista.com/statistics/1050299/uk-millennials-main-reason-for-not-shopping-at-amazon/ (last visited August 24, 2024)
UK Millennials: what is the main reason you would not shop with Amazon? [Graph], Inviqa, August 9, 2018. [Online]. Available: https://www.statista.com/statistics/1050299/uk-millennials-main-reason-for-not-shopping-at-amazon/