Chinese industry spending ratio on WeChat advertising H1 2019

Published by
Lai Lin Thomala,
Feb 7, 2024
Internet companies in China spent about 21.7 percent of their online advertising budget on the WeChat Official Account advertising in the fist half of 2019.WeChat is the most popular app in China with over one billion monthly active users in 2018. Its unique e-commerce design has become ideal for the brands to boost sales.

Share of amount spent by industries on WeChat Official Account advertising in China in 1st half 2019

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Release date

August 2019

Region

China

Survey time period

H1 2019

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