In 2018, experiential marketing spending in the United States reached 62.29 billion U.S. dollars, having increased from 57.7 billion dollars recorded a year earlier. Experiential marketing revolves around engaging prospective customers in experiences which are meant to form deeper connection with the brand and the promoted products or services.
Experiential marketing spending in the United States in 2017 and 2018
(in billion U.S. dollars)
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American Marketing Association. (February 7, 2019). Experiential marketing spending in the United States in 2017 and 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1044230/experiential-marketing-spending-us/
American Marketing Association. "Experiential marketing spending in the United States in 2017 and 2018 (in billion U.S. dollars)." Chart. February 7, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1044230/experiential-marketing-spending-us/
American Marketing Association. (2019). Experiential marketing spending in the United States in 2017 and 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1044230/experiential-marketing-spending-us/
American Marketing Association. "Experiential Marketing Spending in The United States in 2017 and 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Feb 2019, https://www.statista.com/statistics/1044230/experiential-marketing-spending-us/
American Marketing Association, Experiential marketing spending in the United States in 2017 and 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1044230/experiential-marketing-spending-us/ (last visited November 21, 2024)
Experiential marketing spending in the United States in 2017 and 2018 (in billion U.S. dollars) [Graph], American Marketing Association, February 7, 2019. [Online]. Available: https://www.statista.com/statistics/1044230/experiential-marketing-spending-us/
