In a 2018 survey, 44 percent of global pioneer CMOs viewed new partnerships or ventures as an important source of revenue for business growth. Data monetization was also essential for business growth, with 42 percent of global pioneer CMOs indicating it was an important revenue stream.
Importance of selected revenue sources for business growth according to CMOs worldwide as of April 2018
Characteristic
Digital advertising
Data monetization
Digital e-commerce
New partnership/ventures
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Accenture. (April 3, 2019). Importance of selected revenue sources for business growth according to CMOs worldwide as of April 2018 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1044031/important-revenue-sources-business-growth-cmos-worldwide/
Accenture. "Importance of selected revenue sources for business growth according to CMOs worldwide as of April 2018 ." Chart. April 3, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1044031/important-revenue-sources-business-growth-cmos-worldwide/
Accenture. (2019). Importance of selected revenue sources for business growth according to CMOs worldwide as of April 2018 . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1044031/important-revenue-sources-business-growth-cmos-worldwide/
Accenture. "Importance of Selected Revenue Sources for Business Growth According to Cmos Worldwide as of April 2018 ." Statista, Statista Inc., 3 Apr 2019, https://www.statista.com/statistics/1044031/important-revenue-sources-business-growth-cmos-worldwide/
Accenture, Importance of selected revenue sources for business growth according to CMOs worldwide as of April 2018 Statista, https://www.statista.com/statistics/1044031/important-revenue-sources-business-growth-cmos-worldwide/ (last visited August 25, 2024)
Importance of selected revenue sources for business growth according to CMOs worldwide as of April 2018 [Graph], Accenture, April 3, 2019. [Online]. Available: https://www.statista.com/statistics/1044031/important-revenue-sources-business-growth-cmos-worldwide/