Christmas season ad spending growth UK 2024, by medium

Published by Statista Research Department, Nov 14, 2024

Online display is expected to be the fastest-growing advertising medium during the Christmas season of 2024 in the United Kingdom (UK). The expenditure is forecast to increase by nearly 16 percent compared to the same period a year earlier. On the other hand, online classifieds ad spend is projected to decrease most.

Change in Christmas season advertising spending in the United Kingdom (UK) in 2024

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Release date

2024

Region

United Kingdom

Survey time period

November 2024

Special properties

forecast

Supplementary notes

* Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting.
Online radio is display advertising on broadcaster's websites.

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