According to a survey conducted by Rakuten Insight on South Korean beauty products, around 55 percent of male respondents in South Korea stated that positive reviews from their family and friends would influence them to try a Korean skincare product.
Main factors that would influence male consumers to try Korean skincare products in South Korea as of July 2021
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Rakuten Insight. (October 11, 2021). Main factors that would influence male consumers to try Korean skincare products in South Korea as of July 2021 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1042685/south-korea-main-influencing-factors-for-trying-korean-skincare-products-men/
Rakuten Insight. "Main factors that would influence male consumers to try Korean skincare products in South Korea as of July 2021." Chart. October 11, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1042685/south-korea-main-influencing-factors-for-trying-korean-skincare-products-men/
Rakuten Insight. (2021). Main factors that would influence male consumers to try Korean skincare products in South Korea as of July 2021. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1042685/south-korea-main-influencing-factors-for-trying-korean-skincare-products-men/
Rakuten Insight. "Main Factors That Would Influence Male Consumers to Try Korean Skincare Products in South Korea as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1042685/south-korea-main-influencing-factors-for-trying-korean-skincare-products-men/
Rakuten Insight, Main factors that would influence male consumers to try Korean skincare products in South Korea as of July 2021 Statista, https://www.statista.com/statistics/1042685/south-korea-main-influencing-factors-for-trying-korean-skincare-products-men/ (last visited November 23, 2024)
Main factors that would influence male consumers to try Korean skincare products in South Korea as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1042685/south-korea-main-influencing-factors-for-trying-korean-skincare-products-men/