According to a survey conducted by Rakuten Insight, around 43 percent of male South Korean respondents who use K-beauty products usually get their information on the latest Korean skincare products and trends through recommendations from family and friends. The same number of respondents answered to receive their information via online advertisements.
Main information sources on the latest Korean skincare products and trends among male South Korean consumers as of July 2021
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Rakuten Insight. (October 11, 2021). Main information sources on the latest Korean skincare products and trends among male South Korean consumers as of July 2021 [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1042679/south-korea-preferred-information-sources-on-korean-skincare-products-men/
Rakuten Insight. "Main information sources on the latest Korean skincare products and trends among male South Korean consumers as of July 2021." Chart. October 11, 2021. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1042679/south-korea-preferred-information-sources-on-korean-skincare-products-men/
Rakuten Insight. (2021). Main information sources on the latest Korean skincare products and trends among male South Korean consumers as of July 2021. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1042679/south-korea-preferred-information-sources-on-korean-skincare-products-men/
Rakuten Insight. "Main Information Sources on The Latest Korean Skincare Products and Trends among Male South Korean Consumers as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1042679/south-korea-preferred-information-sources-on-korean-skincare-products-men/
Rakuten Insight, Main information sources on the latest Korean skincare products and trends among male South Korean consumers as of July 2021 Statista, https://www.statista.com/statistics/1042679/south-korea-preferred-information-sources-on-korean-skincare-products-men/ (last visited January 10, 2025)
Main information sources on the latest Korean skincare products and trends among male South Korean consumers as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1042679/south-korea-preferred-information-sources-on-korean-skincare-products-men/
