According to a survey conducted by Rakuten Insight, around 61 percent of the South Korean respondents felt that K-beauty products are more suited to their skin than other commercial products. Around 36.6 of respondents stated that all of the skincare products they use consist of skin care products from Korean beauty brands.
Main reasons to use Korean beauty products over other commercial beauty products among female South Korean consumers as of July 2021
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Rakuten Insight. (October 11, 2021). Main reasons to use Korean beauty products over other commercial beauty products among female South Korean consumers as of July 2021 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1042649/south-korea-main-reasons-to-use-korean-beauty-products-women/
Rakuten Insight. "Main reasons to use Korean beauty products over other commercial beauty products among female South Korean consumers as of July 2021." Chart. October 11, 2021. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1042649/south-korea-main-reasons-to-use-korean-beauty-products-women/
Rakuten Insight. (2021). Main reasons to use Korean beauty products over other commercial beauty products among female South Korean consumers as of July 2021. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1042649/south-korea-main-reasons-to-use-korean-beauty-products-women/
Rakuten Insight. "Main Reasons to Use Korean Beauty Products over Other Commercial Beauty Products among Female South Korean Consumers as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1042649/south-korea-main-reasons-to-use-korean-beauty-products-women/
Rakuten Insight, Main reasons to use Korean beauty products over other commercial beauty products among female South Korean consumers as of July 2021 Statista, https://www.statista.com/statistics/1042649/south-korea-main-reasons-to-use-korean-beauty-products-women/ (last visited January 09, 2025)
Main reasons to use Korean beauty products over other commercial beauty products among female South Korean consumers as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1042649/south-korea-main-reasons-to-use-korean-beauty-products-women/
