Smartphone shopping usage South Korea 2023, by age

Published by
Nina Jobst,
Oct 30, 2024

According to a survey among South Koreans in December 2023, two thirds of respondents in their thirties who shopped during the last year stated that they used their smartphone for online shopping. Shopping online via smartphone was more common among the younger generations, whereas for respondents in their fifties the usage dropped to around 54 percent.

Usage of mobile shopping via smartphone in South Korea as of December 2023, by age

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Release date

March 2024

Region

South Korea

Survey time period

December 16 to 21, 2023

Number of respondents

1,869*

Age group

15-59 years

Special properties

people who shopped during the last year

Method of interview

Online survey

Supplementary notes

*Out of 2,000 total respondents in this survey.

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Topics

E-commerce in South KoreaInternet usage in South KoreaSocial media usage in South KoreaSmartphone usage in South KoreaOnline grocery shopping in South Korea
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