In a January 2019 survey of marketers in the United States, 81 percent of respondents found that quality of content was the most important reason why they chose a given influencer over another. Target audience and engagement rate were also highly ranked on the list.
Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019
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Mediakix. (February 14, 2019). Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/
Mediakix. "Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019." Chart. February 14, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/
Mediakix. (2019). Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/
Mediakix. "Leading Factors Determining The Cooperation with Influencers According to Marketers in The United States as of January 2019." Statista, Statista Inc., 14 Feb 2019, https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/
Mediakix, Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019 Statista, https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/ (last visited December 21, 2024)
Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019 [Graph], Mediakix, February 14, 2019. [Online]. Available: https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/
