In a January 2019 survey of marketers in the United States, 78 percent of respondents viewed Instagram posts as the most effective type of influencer marketing content. Instagram stories followed closely behind, with a 73 percent response rate.
Leading content types viewed as most effective in influencer marketing according to marketers in the United States as of January 2019
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Mediakix. (February 14, 2019). Leading content types viewed as most effective in influencer marketing according to marketers in the United States as of January 2019 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1042371/marketer-most-effective-content-types-influencer-marketing-us/
Mediakix. "Leading content types viewed as most effective in influencer marketing according to marketers in the United States as of January 2019." Chart. February 14, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1042371/marketer-most-effective-content-types-influencer-marketing-us/
Mediakix. (2019). Leading content types viewed as most effective in influencer marketing according to marketers in the United States as of January 2019. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1042371/marketer-most-effective-content-types-influencer-marketing-us/
Mediakix. "Leading Content Types Viewed as Most Effective in Influencer Marketing According to Marketers in The United States as of January 2019." Statista, Statista Inc., 14 Feb 2019, https://www.statista.com/statistics/1042371/marketer-most-effective-content-types-influencer-marketing-us/
Mediakix, Leading content types viewed as most effective in influencer marketing according to marketers in the United States as of January 2019 Statista, https://www.statista.com/statistics/1042371/marketer-most-effective-content-types-influencer-marketing-us/ (last visited November 21, 2024)
Leading content types viewed as most effective in influencer marketing according to marketers in the United States as of January 2019 [Graph], Mediakix, February 14, 2019. [Online]. Available: https://www.statista.com/statistics/1042371/marketer-most-effective-content-types-influencer-marketing-us/