In a January 2019 survey of marketers in the United States, 78 percent of respondents viewed Instagram posts as the most effective type of influencer marketing content. Instagram stories followed closely behind, with a 73 percent response rate.
Leading content types viewed as most effective in influencer marketing according to marketers in the United States as of January 2019
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Share of respondents
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Mediakix. (February 14, 2019). Leading content types viewed as most effective in influencer marketing according to marketers in the United States as of January 2019 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1042371/marketer-most-effective-content-types-influencer-marketing-us/
Mediakix. "Leading content types viewed as most effective in influencer marketing according to marketers in the United States as of January 2019." Chart. February 14, 2019. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1042371/marketer-most-effective-content-types-influencer-marketing-us/
Mediakix. (2019). Leading content types viewed as most effective in influencer marketing according to marketers in the United States as of January 2019. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1042371/marketer-most-effective-content-types-influencer-marketing-us/
Mediakix. "Leading Content Types Viewed as Most Effective in Influencer Marketing According to Marketers in The United States as of January 2019." Statista, Statista Inc., 14 Feb 2019, https://www.statista.com/statistics/1042371/marketer-most-effective-content-types-influencer-marketing-us/
Mediakix, Leading content types viewed as most effective in influencer marketing according to marketers in the United States as of January 2019 Statista, https://www.statista.com/statistics/1042371/marketer-most-effective-content-types-influencer-marketing-us/ (last visited July 23, 2024)
Leading content types viewed as most effective in influencer marketing according to marketers in the United States as of January 2019 [Graph], Mediakix, February 14, 2019. [Online]. Available: https://www.statista.com/statistics/1042371/marketer-most-effective-content-types-influencer-marketing-us/