The market share of press advertising gradually decreased in recent years in Russia, accounting for 1.4 percent of the total ad spending in 2021. The internet advertising expenditure, on the contrary, steadily increased every year, having occupied over 54 percent of the market.
Distribution of advertising expenditure in Russia from 2000 to 2021, by medium
Characteristic
Internet
Television
Out-of-home (OOH)
Radio
Press
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The 2021 distribution was calculated manually based on the advertising spending on each medium and the total spending, which were provided by the source.
Figures might not sum up to 100 due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Russian Association of Communication Agencies. (May 18, 2022). Distribution of advertising expenditure in Russia from 2000 to 2021, by medium [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/
Russian Association of Communication Agencies. "Distribution of advertising expenditure in Russia from 2000 to 2021, by medium." Chart. May 18, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/
Russian Association of Communication Agencies. (2022). Distribution of advertising expenditure in Russia from 2000 to 2021, by medium. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/
Russian Association of Communication Agencies. "Distribution of Advertising Expenditure in Russia from 2000 to 2021, by Medium." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/
Russian Association of Communication Agencies, Distribution of advertising expenditure in Russia from 2000 to 2021, by medium Statista, https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/ (last visited August 24, 2024)
Distribution of advertising expenditure in Russia from 2000 to 2021, by medium [Graph], Russian Association of Communication Agencies, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/