According to a survey conducted by Rakuten Insight, around 46 percent of the South Korean respondents who use K-beauty products usually get their information on the latest Korean skincare products and trends through recommendations from family and friends. Only around five percent of all respondents named print advertisements as their main information source on the latest Korean skincare products.
Main information sources on the latest Korean skincare products and trends among South Korean consumers as of July 2021
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Rakuten Insight. (October 11, 2021). Main information sources on the latest Korean skincare products and trends among South Korean consumers as of July 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1041730/south-korea-preferred-information-sources-on-korean-skincare-products/
Rakuten Insight. "Main information sources on the latest Korean skincare products and trends among South Korean consumers as of July 2021." Chart. October 11, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1041730/south-korea-preferred-information-sources-on-korean-skincare-products/
Rakuten Insight. (2021). Main information sources on the latest Korean skincare products and trends among South Korean consumers as of July 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1041730/south-korea-preferred-information-sources-on-korean-skincare-products/
Rakuten Insight. "Main Information Sources on The Latest Korean Skincare Products and Trends among South Korean Consumers as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041730/south-korea-preferred-information-sources-on-korean-skincare-products/
Rakuten Insight, Main information sources on the latest Korean skincare products and trends among South Korean consumers as of July 2021 Statista, https://www.statista.com/statistics/1041730/south-korea-preferred-information-sources-on-korean-skincare-products/ (last visited December 30, 2024)
Main information sources on the latest Korean skincare products and trends among South Korean consumers as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041730/south-korea-preferred-information-sources-on-korean-skincare-products/
