Main reasons to use Korean beauty products among consumers in South Korea 2021

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted by Rakuten Insight on the reasons to use South Korean beauty products, around 57 percent of the South Korean respondents answered that the ingredients were of higher quality. Almost 40 percent felt that these products were more suited to their skin than foreign products.

Main reasons to use Korean beauty products over other commercial beauty products among South Korean consumers as of July 2021

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Release date

October 2021

Region

South Korea

Survey time period

July 8 to 30, 2021

Number of respondents

6,402 respondents

Age group

16 years and older

Special properties

respondents who use Korean beauty products

Method of interview

Online survey

Supplementary notes

Original question: "Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)"

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