U.S. consumer trust in social media ads 2019, by generation
According to data from a February 2019 survey of internet users in the United States, 77 percent of respondents were skeptical of shopping recommendations and ads delivered on social media platforms. The amount of trust in social media advertising varied by generation, with 36 percent of Millennials trusting social media ads and only 8 percent of Baby Boomers showing trust.
