According to a survey conducted by Rakuten Insight, around 58 percent of the South Korean respondents who do not use K-beauty products felt that there are too many different types of products to use in Korean beauty.
Main reasons for not using Korean beauty products among South Korean consumers in 2019
Characteristic
Share of respondents
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Other surveyed countries include China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
Original question: "Please choose the reason (s) why you do not use Korean beauty skincare products? (choose up to three options)"
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Rakuten Insight. (August 19, 2019). Main reasons for not using Korean beauty products among South Korean consumers in 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
Rakuten Insight. "Main reasons for not using Korean beauty products among South Korean consumers in 2019." Chart. August 19, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
Rakuten Insight. (2019). Main reasons for not using Korean beauty products among South Korean consumers in 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
Rakuten Insight. "Main Reasons for Not Using Korean Beauty Products among South Korean Consumers in 2019." Statista, Statista Inc., 19 Aug 2019, https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
Rakuten Insight, Main reasons for not using Korean beauty products among South Korean consumers in 2019 Statista, https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/ (last visited August 24, 2024)
Main reasons for not using Korean beauty products among South Korean consumers in 2019 [Graph], Rakuten Insight, August 19, 2019. [Online]. Available: https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/