According to a survey conducted by Rakuten Insight, around 58 percent of the South Korean respondents who do not use K-beauty products felt that there are too many different types of products to use in Korean beauty.
Main reasons for not using Korean beauty products among South Korean consumers in 2019
Other surveyed countries include China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
Original question: "Please choose the reason (s) why you do not use Korean beauty skincare products? (choose up to three options)"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 19, 2019). Main reasons for not using Korean beauty products among South Korean consumers in 2019 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
Rakuten Insight. "Main reasons for not using Korean beauty products among South Korean consumers in 2019." Chart. August 19, 2019. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
Rakuten Insight. (2019). Main reasons for not using Korean beauty products among South Korean consumers in 2019. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
Rakuten Insight. "Main Reasons for Not Using Korean Beauty Products among South Korean Consumers in 2019." Statista, Statista Inc., 19 Aug 2019, https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
Rakuten Insight, Main reasons for not using Korean beauty products among South Korean consumers in 2019 Statista, https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/ (last visited January 09, 2025)
Main reasons for not using Korean beauty products among South Korean consumers in 2019 [Graph], Rakuten Insight, August 19, 2019. [Online]. Available: https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
