According to a survey conducted by Rakuten Insight, around 58 percent of the South Korean respondents who do not use K-beauty products felt that there are too many different types of products to use in Korean beauty.
Main reasons for not using Korean beauty products among South Korean consumers in 2019
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Main reasons for not using Korean beauty products among South Korean consumers in 2019
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Other surveyed countries include China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
Original question: "Please choose the reason (s) why you do not use Korean beauty skincare products? (choose up to three options)"
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Rakuten Insight. (August 19, 2019). Main reasons for not using Korean beauty products among South Korean consumers in 2019 [Graph]. In Statista. Retrieved April 13, 2025, from https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
Rakuten Insight. "Main reasons for not using Korean beauty products among South Korean consumers in 2019." Chart. August 19, 2019. Statista. Accessed April 13, 2025. https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
Rakuten Insight. (2019). Main reasons for not using Korean beauty products among South Korean consumers in 2019. Statista. Statista Inc.. Accessed: April 13, 2025. https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
Rakuten Insight. "Main Reasons for Not Using Korean Beauty Products among South Korean Consumers in 2019." Statista, Statista Inc., 19 Aug 2019, https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
Rakuten Insight, Main reasons for not using Korean beauty products among South Korean consumers in 2019 Statista, https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/ (last visited April 13, 2025)
Main reasons for not using Korean beauty products among South Korean consumers in 2019 [Graph], Rakuten Insight, August 19, 2019. [Online]. Available: https://www.statista.com/statistics/1041514/south-korea-main-reasons-against-using-korean-beauty-products/
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