According to a survey carried out in Canada in July 2019, female respondents aged 55 and over were the demographic category most likely to claim that plant-based meat alternatives, such as Beyond Meat, are good value and absolutely worth the price. Men aged 55 and over were the least likely to have this opinion.
Opinion on the price of plant-based meat alternatives in Canada as of July 2019, by demographic*
Characteristic
Good value – absolutely worth the price
Decent value – comparable with meat-based proteins
Not very good value – I’d only purchase occasionally
*Consumers who have tried plant-based meat products.
Original survey question: "Thinking about the price, would you say it was...?"
Figures may not total 100 percent due to rounding.
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Angus Reid Institute. (August 20, 2019). Opinion on the price of plant-based meat alternatives in Canada as of July 2019, by demographic* [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1041441/what-consumers-feel-about-price-plant-based-meat-substitutes-canada-demographic/
Angus Reid Institute. "Opinion on the price of plant-based meat alternatives in Canada as of July 2019, by demographic*." Chart. August 20, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1041441/what-consumers-feel-about-price-plant-based-meat-substitutes-canada-demographic/
Angus Reid Institute. (2019). Opinion on the price of plant-based meat alternatives in Canada as of July 2019, by demographic*. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1041441/what-consumers-feel-about-price-plant-based-meat-substitutes-canada-demographic/
Angus Reid Institute. "Opinion on The Price of Plant-based Meat Alternatives in Canada as of July 2019, by Demographic*." Statista, Statista Inc., 20 Aug 2019, https://www.statista.com/statistics/1041441/what-consumers-feel-about-price-plant-based-meat-substitutes-canada-demographic/
Angus Reid Institute, Opinion on the price of plant-based meat alternatives in Canada as of July 2019, by demographic* Statista, https://www.statista.com/statistics/1041441/what-consumers-feel-about-price-plant-based-meat-substitutes-canada-demographic/ (last visited December 19, 2024)
Opinion on the price of plant-based meat alternatives in Canada as of July 2019, by demographic* [Graph], Angus Reid Institute, August 20, 2019. [Online]. Available: https://www.statista.com/statistics/1041441/what-consumers-feel-about-price-plant-based-meat-substitutes-canada-demographic/
