According to a survey carried out in Canada in July 2019, female respondents aged between 18 and 34 were the most likely demographic group to claim to love the taste of plant-based meat alternatives, such as Beyond Meat. On the other hand, only five percent of males aged over 55 said the same.
Opinion on the taste of plant-based meat alternatives in Canada as of July 2019, by demographic*
Characteristic
Loved it
Liked it
Didn’t like it
Hated it
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*Consumers who have tried plant-based meat alternatives.
Original survey question: "And how do you feel about the taste?"
Figures may not total 100 percent due to rounding.
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Angus Reid Institute. (August 20, 2019). Opinion on the taste of plant-based meat alternatives in Canada as of July 2019, by demographic* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1041377/how-consumers-perceive-the-taste-of-meat-substitutes-canada-by-demographic/
Angus Reid Institute. "Opinion on the taste of plant-based meat alternatives in Canada as of July 2019, by demographic*." Chart. August 20, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1041377/how-consumers-perceive-the-taste-of-meat-substitutes-canada-by-demographic/
Angus Reid Institute. (2019). Opinion on the taste of plant-based meat alternatives in Canada as of July 2019, by demographic*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1041377/how-consumers-perceive-the-taste-of-meat-substitutes-canada-by-demographic/
Angus Reid Institute. "Opinion on The Taste of Plant-based Meat Alternatives in Canada as of July 2019, by Demographic*." Statista, Statista Inc., 20 Aug 2019, https://www.statista.com/statistics/1041377/how-consumers-perceive-the-taste-of-meat-substitutes-canada-by-demographic/
Angus Reid Institute, Opinion on the taste of plant-based meat alternatives in Canada as of July 2019, by demographic* Statista, https://www.statista.com/statistics/1041377/how-consumers-perceive-the-taste-of-meat-substitutes-canada-by-demographic/ (last visited July 22, 2024)
Opinion on the taste of plant-based meat alternatives in Canada as of July 2019, by demographic* [Graph], Angus Reid Institute, August 20, 2019. [Online]. Available: https://www.statista.com/statistics/1041377/how-consumers-perceive-the-taste-of-meat-substitutes-canada-by-demographic/