In March 2018, 64 percent of responding global businesses said they used the number of attendees at events to measure the effectiveness of their event marketing efforts. Number of qualified sales leads was also a popular metric used to gauge the success of event marketing.
Leading metrics used to measure the effectiveness of event marketing according to businesses worldwide as of March 2018
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Leading metrics used to measure the effectiveness of event marketing according to businesses worldwide as of March 2018
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Harvard Business Review. (August 30, 2018). Leading metrics used to measure the effectiveness of event marketing according to businesses worldwide as of March 2018 [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1040473/metrics-measure-event-marketing-effectiveness-worldwide/
Harvard Business Review. "Leading metrics used to measure the effectiveness of event marketing according to businesses worldwide as of March 2018." Chart. August 30, 2018. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1040473/metrics-measure-event-marketing-effectiveness-worldwide/
Harvard Business Review. (2018). Leading metrics used to measure the effectiveness of event marketing according to businesses worldwide as of March 2018. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1040473/metrics-measure-event-marketing-effectiveness-worldwide/
Harvard Business Review. "Leading Metrics Used to Measure The Effectiveness of Event Marketing According to Businesses Worldwide as of March 2018." Statista, Statista Inc., 30 Aug 2018, https://www.statista.com/statistics/1040473/metrics-measure-event-marketing-effectiveness-worldwide/
Harvard Business Review, Leading metrics used to measure the effectiveness of event marketing according to businesses worldwide as of March 2018 Statista, https://www.statista.com/statistics/1040473/metrics-measure-event-marketing-effectiveness-worldwide/ (last visited May 15, 2025)
Leading metrics used to measure the effectiveness of event marketing according to businesses worldwide as of March 2018 [Graph], Harvard Business Review, August 30, 2018. [Online]. Available: https://www.statista.com/statistics/1040473/metrics-measure-event-marketing-effectiveness-worldwide/
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