Opinion on brand engagement in LGBT issues in Poland 2019

Published by Małgorzata Puzio, Dec 8, 2022
45 percent of Polish respondents in 2019 thought that brands should not show support for the LGBT community. A significant portion was indifferent (29 percent), whereas a minority (26 percent) thought brands should engage with LGBT issues.*

Should brands engage in LGBT community support?

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Release date

July 2019

Region

Poland

Method of interview

Online survey

Supplementary notes

* These opinions may result not only from social attitudes - 60 percent of respondents think that brands should be "neutral" or politically uninvolved.

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