Benefits of music-related marketing in Poland 2019

Published by Małgorzata Puzio, Nov 30, 2022
Using music in marketing strategies can have many benefits for a brand's perception. Fifty-nine percent of respondents in Poland in 2019 claimed the engagement of music in marketing (for example, by sponsoring a music event) enhances a brand's image. Nearly half the respondents claimed it could encourage them to purchase the product or service and recommend it to friends or family.

Benefits of using music in marketing strategies in Poland in 2019

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Release date

June 2019

Region

Poland

Survey time period

May 2019

Number of respondents

1,018 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

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