According to a survey carried out in November 2018, females are more likely to be a loyalty program member than men. Some 68 percent of female survey respondents stated that they were subscribed to a loyalty program, compared to 59 percent of male respondents.
Share of consumers subscribed to a loyalty program in the United States as of November 2018, by gender
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eMarketer. (July 30, 2019). Share of consumers subscribed to a loyalty program in the United States as of November 2018, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1033721/loyalty-program-members-by-gender-us/
eMarketer. "Share of consumers subscribed to a loyalty program in the United States as of November 2018, by gender." Chart. July 30, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1033721/loyalty-program-members-by-gender-us/
eMarketer. (2019). Share of consumers subscribed to a loyalty program in the United States as of November 2018, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1033721/loyalty-program-members-by-gender-us/
eMarketer. "Share of Consumers Subscribed to a Loyalty Program in The United States as of November 2018, by Gender." Statista, Statista Inc., 30 Jul 2019, https://www.statista.com/statistics/1033721/loyalty-program-members-by-gender-us/
eMarketer, Share of consumers subscribed to a loyalty program in the United States as of November 2018, by gender Statista, https://www.statista.com/statistics/1033721/loyalty-program-members-by-gender-us/ (last visited December 22, 2024)
Share of consumers subscribed to a loyalty program in the United States as of November 2018, by gender [Graph], eMarketer, July 30, 2019. [Online]. Available: https://www.statista.com/statistics/1033721/loyalty-program-members-by-gender-us/
