Some 71 percent of survey respondents aged between 55 and 64 stated that they were a member of a loyalty program in the United States as of November 2018. Some 43 percent of respondents aged between 18 and 24 stated that they were subscribed to a loyalty program, making them the age group least likely to be part of a loyalty program.
Share of consumers subscribed to a loyalty program in the United States as of November 2018, by age group
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eMarketer. (July 30, 2019). Share of consumers subscribed to a loyalty program in the United States as of November 2018, by age group [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1033698/loyalty-program-members-by-age-us/
eMarketer. "Share of consumers subscribed to a loyalty program in the United States as of November 2018, by age group." Chart. July 30, 2019. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1033698/loyalty-program-members-by-age-us/
eMarketer. (2019). Share of consumers subscribed to a loyalty program in the United States as of November 2018, by age group. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1033698/loyalty-program-members-by-age-us/
eMarketer. "Share of Consumers Subscribed to a Loyalty Program in The United States as of November 2018, by Age Group." Statista, Statista Inc., 30 Jul 2019, https://www.statista.com/statistics/1033698/loyalty-program-members-by-age-us/
eMarketer, Share of consumers subscribed to a loyalty program in the United States as of November 2018, by age group Statista, https://www.statista.com/statistics/1033698/loyalty-program-members-by-age-us/ (last visited November 23, 2024)
Share of consumers subscribed to a loyalty program in the United States as of November 2018, by age group [Graph], eMarketer, July 30, 2019. [Online]. Available: https://www.statista.com/statistics/1033698/loyalty-program-members-by-age-us/