Average compensation for sponsored content in Italy 2019, by social network

Published by
Michele Majidi,
Jan 6, 2023
In Italy, the average compensation for sponsored content did not go over 300 euros. The results of a survey conducted in 2019 indicated that most influencers received up to 300 euros to promote products or brands on social media. Blogs articles tended to have a higher value, with 18 percent of influencers receiving up to 600 euros for sponsoring a brand on a blog.

Average compensation value for sponsored content in Italy in 2019, by social network

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Release date

2019

Region

Italy

Survey time period

2019

Special properties

influencers

Supplementary notes

The source does not specify the survey type and the age of the respondents.
The source phrased the question as follows:"Quali contenuti utilizzi?"

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