In Italy, the average compensation for sponsored content did not go over 300 euros. The results of a survey conducted in 2019 indicated that most influencers received up to 300 euros to promote products or brands on social media. Blogs articles tended to have a higher value, with 18 percent of influencers receiving up to 600 euros for sponsoring a brand on a blog.
Average compensation value for sponsored content in Italy in 2019, by social network
Characteristic
<300 euros
300 to 600 euros
600 to 1000 euros
1000 to 2000 euros
Over 2000 euros
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ONIM. (July 1, 2019). Average compensation value for sponsored content in Italy in 2019, by social network [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1032099/average-compensation-for-sponsored-content-in-italy/
ONIM. "Average compensation value for sponsored content in Italy in 2019, by social network." Chart. July 1, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1032099/average-compensation-for-sponsored-content-in-italy/
ONIM. (2019). Average compensation value for sponsored content in Italy in 2019, by social network. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1032099/average-compensation-for-sponsored-content-in-italy/
ONIM. "Average Compensation Value for Sponsored Content in Italy in 2019, by Social Network." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1032099/average-compensation-for-sponsored-content-in-italy/
ONIM, Average compensation value for sponsored content in Italy in 2019, by social network Statista, https://www.statista.com/statistics/1032099/average-compensation-for-sponsored-content-in-italy/ (last visited August 25, 2024)
Average compensation value for sponsored content in Italy in 2019, by social network [Graph], ONIM, July 1, 2019. [Online]. Available: https://www.statista.com/statistics/1032099/average-compensation-for-sponsored-content-in-italy/