During campaigns of influencer marketing, some types of content are released more often than others. The results of an Italian survey showed that 66 percent of influencer published pictures very often, while blog posts were the least used. In fact, 42 percent of the influencers claimed to never release posts on blogs to promote products or services.
Main types of content released by Italian influencers for marketing campaigns in 2019, by frequency
Characteristic
Never
Sometimes
Often
Very often
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ONIM. (July 1, 2019). Main types of content released by Italian influencers for marketing campaigns in 2019, by frequency [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1032083/main-contents-released-by-influencers-in-italy/
ONIM. "Main types of content released by Italian influencers for marketing campaigns in 2019, by frequency." Chart. July 1, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1032083/main-contents-released-by-influencers-in-italy/
ONIM. (2019). Main types of content released by Italian influencers for marketing campaigns in 2019, by frequency. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1032083/main-contents-released-by-influencers-in-italy/
ONIM. "Main Types of Content Released by Italian Influencers for Marketing Campaigns in 2019, by Frequency." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1032083/main-contents-released-by-influencers-in-italy/
ONIM, Main types of content released by Italian influencers for marketing campaigns in 2019, by frequency Statista, https://www.statista.com/statistics/1032083/main-contents-released-by-influencers-in-italy/ (last visited August 25, 2024)
Main types of content released by Italian influencers for marketing campaigns in 2019, by frequency [Graph], ONIM, July 1, 2019. [Online]. Available: https://www.statista.com/statistics/1032083/main-contents-released-by-influencers-in-italy/