Social media is a popular channel to connect with and research brands. As of the first quarter of 2019, 51 percent of global internet users aged 16 to 24 years used social networks to research products online. Overall, 43 percent of internet users stated doing the same. In total, 28 percent of respondents stated that they discovered brands via ads on social media.
Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group
Original question: How do you typically find out about new brands and products? // Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services? // When shopping online, which of these features would most increase your likelihood of buying a product?
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GWI. (June 26, 2019). Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1031962/global-social-commerce-activities-age/
GWI. "Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group." Chart. June 26, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1031962/global-social-commerce-activities-age/
GWI. (2019). Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1031962/global-social-commerce-activities-age/
GWI. "Social Commerce Activities According to Internet Users Worldwide as of 1st Quarter 2019, by Age Group." Statista, Statista Inc., 26 Jun 2019, https://www.statista.com/statistics/1031962/global-social-commerce-activities-age/
GWI, Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group Statista, https://www.statista.com/statistics/1031962/global-social-commerce-activities-age/ (last visited November 21, 2024)
Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group [Graph], GWI, June 26, 2019. [Online]. Available: https://www.statista.com/statistics/1031962/global-social-commerce-activities-age/
