Grocery shoppers from the mature generation (those older than baby boomers) don't seem to be sold on online grocery shopping. While shopping online picked up in 2018 it dipped again in 2019, where only 7 percent of respondents took part as their only or primary means of grocery shopping.
Frequency of online-only/online-primarily retailers grocery shopping among Mature consumers in the United States from 2017 to 2019
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FMI. (June 20, 2019). Frequency of online-only/online-primarily retailers grocery shopping among Mature consumers in the United States from 2017 to 2019 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1031949/online-grocery-shopping-frequency-mature-consumers-us/
FMI. "Frequency of online-only/online-primarily retailers grocery shopping among Mature consumers in the United States from 2017 to 2019." Chart. June 20, 2019. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1031949/online-grocery-shopping-frequency-mature-consumers-us/
FMI. (2019). Frequency of online-only/online-primarily retailers grocery shopping among Mature consumers in the United States from 2017 to 2019. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1031949/online-grocery-shopping-frequency-mature-consumers-us/
FMI. "Frequency of Online-only/Online-primarily Retailers Grocery Shopping among Mature Consumers in The United States from 2017 to 2019." Statista, Statista Inc., 20 Jun 2019, https://www.statista.com/statistics/1031949/online-grocery-shopping-frequency-mature-consumers-us/
FMI, Frequency of online-only/online-primarily retailers grocery shopping among Mature consumers in the United States from 2017 to 2019 Statista, https://www.statista.com/statistics/1031949/online-grocery-shopping-frequency-mature-consumers-us/ (last visited December 31, 2024)
Frequency of online-only/online-primarily retailers grocery shopping among Mature consumers in the United States from 2017 to 2019 [Graph], FMI, June 20, 2019. [Online]. Available: https://www.statista.com/statistics/1031949/online-grocery-shopping-frequency-mature-consumers-us/
