Popular paid video streaming apps among Millennials and Gen Z South Korea 2020

Published by
Nina Jobst,
Jun 26, 2024
According to a survey in South Korea in 2020, Netflix was by far the most popular paid video streaming service among Millennials and Gen Z in South Korea with 73.7 brand power index (BPI) points. In particular, respondents showed overwhelmingly high brand loyalty for Netflix. The second most popular service was YouTube Premium with 43.5 points, then the Korean service WATCHA with 20.8 points.

Most popular paid video streaming apps among Millennials and Gen Z in South Korea in 2020

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Release date

October 2020

Region

South Korea

Survey time period

July 24 to August 15, 2020

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*MZ-BPI (Millennial-Z Brand Power Index) = 0.1854*F + 0.7083*L + 0.1062*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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