According to a survey in South Korea in 2019, SNOW was by far the most popular camera app among Millennials and Generation Zs (aged 19 to 34) in South Korea with 64.5 brand power index (BPI) points in 2019. SNOW had more than twice as many points as the second-ranking B612, with a difference of nearly 35 points.
Most popular camera apps among Millennials and Gen Z in South Korea as of July 2019
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*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I
F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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Univ Tomorrow. (October 29, 2019). Most popular camera apps among Millennials and Gen Z in South Korea as of July 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1029126/south-korea-most-popular-camera-apps-by-young-people/
Univ Tomorrow. "Most popular camera apps among Millennials and Gen Z in South Korea as of July 2019." Chart. October 29, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1029126/south-korea-most-popular-camera-apps-by-young-people/
Univ Tomorrow. (2019). Most popular camera apps among Millennials and Gen Z in South Korea as of July 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1029126/south-korea-most-popular-camera-apps-by-young-people/
Univ Tomorrow. "Most Popular Camera Apps among Millennials and Gen Z in South Korea as of July 2019." Statista, Statista Inc., 29 Oct 2019, https://www.statista.com/statistics/1029126/south-korea-most-popular-camera-apps-by-young-people/
Univ Tomorrow, Most popular camera apps among Millennials and Gen Z in South Korea as of July 2019 Statista, https://www.statista.com/statistics/1029126/south-korea-most-popular-camera-apps-by-young-people/ (last visited August 24, 2024)
Most popular camera apps among Millennials and Gen Z in South Korea as of July 2019 [Graph], Univ Tomorrow, October 29, 2019. [Online]. Available: https://www.statista.com/statistics/1029126/south-korea-most-popular-camera-apps-by-young-people/