Acceptance of advertising in online videos South Korea 2019, by type of advertisement

Published by
Nina Jobst,
Jun 26, 2024
When being asked about the acceptance of advertising in longer online videos in 2019, around 67 percent of surveyed South Koreans replied that they were okay with advertising in online videos, as long as it is skippable. The acceptance rate was higher than the global average.

Acceptance of advertising in online videos in South Korea in 2019, by type of advertisement

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Release date

October 2019

Region

South Korea

Survey time period

August 1 to 12, 2019

Number of respondents

500 respondents

Age group

18 years and older

Special properties

consumers, who watch one hour or more of online video content each week

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Segments

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Industry leaders

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Content

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Consumer behavior

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