Most popular brothless noodle brands by young people South Korea 2018

Published by
Nina Jobst,
Jun 26, 2024
According to the survey, Chapagetti by Nongshim was the most popular non soup based noodle brand among young people in their 20s in South Korea with 266 brand power index (BPI) points in 2018. The second popular brothless noodle brand in South Korea was Samyang Hot Chicken Flavor Ramen with 208 points.

Most popular non soup based noodle brands among young people in their 20s in South Korea as of July 2018

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Release date

November 2018

Region

South Korea

Survey time period

July 20 to July 29, 2018

Number of respondents

976 respondents

Age group

20-29 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 2.6*F + 2.1*L + 3.9*CE + 1.5*f

F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitablity of the brands with the images of twenties.

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